Who we are

Osaka World was founded in 2011 with a passion for combining hockey heritage with contemporary design. Inspired by Japanese design philosophy, we create products that are functional, durable and distinctive.

What started as a hockey brand has grown into an international multi-sport brand. Today, Osaka World is active in hockey, padel, tennis, golf, pickleball, squash and training, with international teams, athlete partnerships, clubs and federations.

Our products are sold through our international webshops, B2B partners, clubs, federations and selected marketplaces. With international webshops and further growth ahead, our digital commerce environment is becoming an increasingly important part of the business.
 

The role

We're looking for an E-Commerce Specialist to strengthen our team and help us further develop our international e-commerce business.

You'll work hands-on across our Shopify environment, with a strong focus on improving the customer experience, increasing online sales and making our websites easier to manage and scale.

This is a broad e-commerce role covering Shopify, website management, merchandising, SEO, analytics, apps, marketplaces and new digital projects.

We're looking for someone who is curious, commercially minded and comfortable taking ownership. Someone who doesn't just execute tasks, but also notices opportunities and comes forward with ideas to improve how we work.

You'll work closely with our existing e-commerce, creative, product and international teams.
 

Your responsibilities

Shopify & E-commerce
 

• Manage and continuously improve our international Shopify stores
• Maintain and optimize navigation, collections, product pages and merchandising
• Improve product discoverability and the overall customer journey
• Identify opportunities to improve conversion and the overall online shopping experience
• Manage Shopify apps, integrations and e-commerce tools
• Help implement new features and website improvements
• Support new website launches and international market rollouts
• Ensure the webshop remains structured, consistent and easy to manage
   

Website optimization & SEO
 

• Monitor website performance and identify opportunities for improvement
• Analyse customer behaviour and website data
• Improve product, collection and landing pages based on data and user behaviour
• Work on SEO and improve organic visibility
• Improve internal search, filtering and product discovery
• Set up and evaluate A/B tests and other website experiments where relevant
• Ensure website structure and content support a strong customer experience

International e-commerce
 

• Help manage and develop our international webshops
• Support the launch and optimization of new markets
• Work with international product catalogues, SKUs, pricing, markets and feeds
• Support marketplace integrations, including Amazon
• Consider local requirements such as language, VAT, shipping and returns

Content & merchandising
 

• Ensure products and collections are presented effectively online
• Help structure and maintain product information across markets
• Identify opportunities to improve product content, imagery and merchandising
• Support the setup of new products, collections and categories
• Coordinate translations and localized content where needed
• Work closely with the creative and product teams on website content and product launches

Innovation & new technologies
 

• Stay up to date with developments in Shopify and e-commerce
• Identify new tools and technologies that can improve our workflow or customer experience
• Use AI where it can genuinely add value, for example in content creation, analysis, translations or workflow automation
• Test and evaluate new solutions and make recommendations to the team
• Look for ways to make our e-commerce processes more efficient and scalable

Who you are

We're looking for someone who:
 

• Has hands-on experience with Shopify and e-commerce
• Understands how an online store works from product setup to checkout
• Has a commercial mindset and understands what makes a webshop successful
• Can analyse website and sales data and turn insights into practical improvements
• Has experience with SEO and website optimization
• Is comfortable working with Shopify apps, integrations and digital tools
• Has an eye for website structure, usability and visual presentation
• Can manage multiple projects and priorities independently
• Is proactive and likes to improve things rather than simply maintain them
• Is comfortable working across different international markets
• Communicates clearly and works well with different teams
• Is interested in new technologies and understands how AI can support e-commerce

Experience with the following is a plus
 

• Shopify Plus
• CRO and A/B testing
• Google Analytics / GA4
• Google Merchant Center and product feeds
• Amazon or other marketplaces
• International e-commerce
• HTML/CSS and basic web development
• Product information systems or ERP integrations
• AI tools and automation

What we offer
 

• A key role in a growing international sports and lifestyle brand
• A broad e-commerce role with real responsibility and ownership
• The opportunity to work across Shopify, international markets, marketplaces, content, data and new digital projects
• Direct visibility into the impact of your work on our online business
• A collaborative team where ideas and initiative are valued
• The opportunity to help shape the future of Osaka World's digital commerce
• A competitive salary based on experience

Practical details

Location: Merksem, Belgium
Employment: Full-time
 

How to apply

Interested in joining Osaka World?

Send your CV and a short introduction explaining why you think you'd be a good fit for this role to caroline.smedts@osakaworld.com.

You can also tell us about a digital or AI tool you've used that made your work more efficient.