What you can learn from IKEA's diversity strategy
Rewatch the webinar with Lotte De Wilde, Yang Yang & Stefan Ceunen
How do you bring diversity and inclusion into practice, instead of just an ambition on paper? And how do you translate DEI into policies, as well as into authentic actions and campaigns?
Geupdate: 07 oktober 2026
In this webinar, we bring together three perspectives. We start with the results of our research into diversity and inclusion in the Flemish design and fashion industry, in which we also questioned consumer expectations towards these industries. Next, experts from IKEA Belgium will share how DEI is translated into a concrete HR policy at their company. Finally, we look at practical examples: how do you create inclusive and authentic communication campaigns?
Speakers
Lotte De Wilde is Public Relations Leader and spokesperson at IKEA Belgium. With seven years of experience in PR, she answers a wide range of media questions and shares proactive stories that spotlight relevant initiatives and milestones at IKEA Belgium. During the webinar, she will share more about diversity and inclusion PR stories communicated externally, and the impact that specific wording choices can have in communication.
Yang Yang is Health & Wellbeing and Equality, Diversity and Inclusion Leader at IKEA Belgium and a work & organisational psychologist dedicated to advancing employee wellbeing, diversity and inclusion. Having moved from China and built her career in Belgium, she combines professional expertise with personal experience to foster a more inclusive workplace where people can truly belong. During the webinar, she will share how IKEA’s people practices are brought to life in the daily work and help create an inclusive and supportive culture.
Stefan Ceunen is the lead communications and PR manager at FDC, and also leads the DEI program. Earlier this year, FDC conducted the first survey to measure the status of DEI in the design- and modesector, and also to question the expectations of the consumers towards these industries.
Lotte De Wilde is Public Relations Leader and spokesperson at IKEA Belgium. With seven years of experience in PR, she answers a wide range of media questions and shares proactive stories that spotlight relevant initiatives and milestones at IKEA Belgium. During the webinar, she will share more about diversity and inclusion PR stories communicated externally, and the impact that specific wording choices can have in communication.
Yang Yang is Health & Wellbeing and Equality, Diversity and Inclusion Leader at IKEA Belgium and a work & organisational psychologist dedicated to advancing employee wellbeing, diversity and inclusion. Having moved from China and built her career in Belgium, she combines professional expertise with personal experience to foster a more inclusive workplace where people can truly belong. During the webinar, she will share how IKEA’s people practices are brought to life in the daily work and help create an inclusive and supportive culture.
Stefan Ceunen is the lead communications and PR manager at FDC, and also leads the DEI program. Earlier this year, FDC conducted the first survey to measure the status of DEI in the design- and modesector, and also to question the expectations of the consumers towards these industries.
