What you can learn from IKEA's diversity strategy
How do you bring diversity and inclusion into practice, instead of just an ambition on paper? And how do you translate DEI into policies, as well as into authentic actions and campaigns? In this webinar, we bring together three perspectives. We start with the results of our research into diversity and inclusion in the Flemish design and fashion industry, in which we also questioned consumer expectations towards these industries. Next, experts from IKEA Belgium will share how DEI is translated into a concrete HR policy at their company. Finally, we look at practical examples: how do you create inclusive and authentic communication campaigns?
WHAT TO EXPECT
Health & Wellbeing and Equality, Diversity and Inclusion Leader at IKEA Belgium, Yang Yang, will share insights and learnings from the IKEA Belgium’s D&I action plan. Yang is responsible for creating an inclusive environment by training staff and organising initiatives proposed by the IKEA-team.
PR Lead at IKEA Belgium, Lotte De Wilde, worked on several marketing and PR campaigns for local markets in Belgium. Lotte will discuss how their previous campaigns during Ramadan came successfully together, the impact it had, and the learnings they withheld.
During the first part of the webinar Stefan Ceunen from Flanders District of Creativity will share the results of the DEI survey that was conducted earlier this year for the design and fashion sector. How inclusive are these industries? And what do consumers expect from our fashion brands and design companies?
Speakers
Yang Yang is Health & Wellbeing and Equality, Diversity and Inclusion Leader at IKEA Belgium and a work & organisational psychologist dedicated to advancing employee wellbeing, diversity and inclusion. Having moved from China and built her career in Belgium, she combines professional expertise with personal experience to foster a more inclusive workplace where people can truly belong. During the webinar, she will share how IKEA’s people practices are brought to life in the daily work and help create an inclusive and supportive culture.
Lotte De Wilde is Public Relations Leader and spokesperson at IKEA Belgium. With seven years of experience in PR, she answers a wide range of media questions and shares proactive stories that spotlight relevant initiatives and milestones at IKEA Belgium. During the webinar, she will share more about diversity and inclusion PR stories communicated externally, and the impact that specific wording choices can have in communication.
Stefan Ceunen is the lead communications and PR manager at FDC, and also leads the DEI program. Earlier this year, FDC conducted the first survey to measure the status of DEI in the design- and modesector, and also to question the expectations of the consumers towards these industries.
Yang Yang is Health & Wellbeing and Equality, Diversity and Inclusion Leader at IKEA Belgium and a work & organisational psychologist dedicated to advancing employee wellbeing, diversity and inclusion. Having moved from China and built her career in Belgium, she combines professional expertise with personal experience to foster a more inclusive workplace where people can truly belong. During the webinar, she will share how IKEA’s people practices are brought to life in the daily work and help create an inclusive and supportive culture.
Lotte De Wilde is Public Relations Leader and spokesperson at IKEA Belgium. With seven years of experience in PR, she answers a wide range of media questions and shares proactive stories that spotlight relevant initiatives and milestones at IKEA Belgium. During the webinar, she will share more about diversity and inclusion PR stories communicated externally, and the impact that specific wording choices can have in communication.
Stefan Ceunen is the lead communications and PR manager at FDC, and also leads the DEI program. Earlier this year, FDC conducted the first survey to measure the status of DEI in the design- and modesector, and also to question the expectations of the consumers towards these industries.
