The brief is broad. We’re looking for designers who think differently, to create products that work better.
Engineers follow an iterative design process. The judges – and James Dyson especially – are drawn to designs that employ clever yet simple engineering principles and address clear problems.
As well as proving your project’s technical viability, we'd also love to see that it’s commercially viable, too – so include any research you've done into manufacturing costs and retail prices.
James Dyson will also look for entries that address a sustainability issue, or have been designed, sourced or manufactured sustainably.