We are looking for a senior strategist who shapes brands from the inside out: what they stand for, and how they show up in the world. A strategic and creative thinker with a clear point of view, excellent writing skills and a deep understanding of culture.

The profile

• You approach branding as world-building: a point of view made tangible, a culture in motion, a visual universe with its own philosophy and tone.
• You move easily between defining what a brand stands for and imagining how that lives through communication, content, and experience.
  You’re comfortable with both the abstract and the applied. You bring clarity where things feel messy.
• You turn insights into ideas that feel obvious in hindsight, but fresh in the moment.
  You’re a strong writer with an editorial sensibility and a deep interest in visual culture.
  You can lead a room, challenge a perspective, and carry an idea from instinct to execution.
   

The responsibilities

• You hold the strategic continuity of a project from first conversation to final expression, ensuring that ideas are not only well-defined, but well-activated.
• Lead brand strategy, positioning, naming, verbal identity and content activation
• Translate business and cultural insights into clear, inspiring briefs
• Shape narratives and define how they extend into communication and content
• Develop communication platforms, editorial directions, and content principles
• Work closely with designers and creatives to bring ideas to life
• Ensure consistency between strategy and how the brand behaves across touchpoints
• Guide clients with clarity and calm authority through strategic and creative decisions
• Identify opportunities to push projects further
   

The requirements

• 5+ years of experience in strategy, brand, or communication
• Fluent in Dutch and English
• Strong writer, able to move between strategic clarity and expressive storytelling
• Able to connect brand thinking to communication and activation
• Collaborative by nature; used to working with designers, writers, and partners
• Curious, proactive, and able to identify opportunities beyond the initial brief
• Based in Belgium
  
   

How to apply

Please send the following to coline@basedesign.com, using “Senior Brand & Content Strategist – Application” as the subject of your email.

A short introduction about yourself
A CV in PDF format
Your portfolio and/or website
Your contact information