GROWTH MARKETING INTERNSHIP 

MUTANI is an Antwerp-based fashion startup creating premium apparel inspired by gaming culture. We don't create traditional merchandise or cosplay. Instead, we translate iconic digital worlds into contemporary fashion that people can wear every day. 

We are currently planning our biggest launch yet, including Gamescom and the release of our newest collection. To make this successful, we're looking for someone who loves figuring out how brands grow, and wants to help us build an engaged community around MUTANI. 
 

YOUR ROLE 

Mission

Help grow MUTANI into one of Europe's leading fashion brands for gamers by building an engaged community ahead of our October collection launch . 

You'll work closely with our Founder and Brand & Social Media Intern to help grow our audience. Rather than creating all of the content yourself, your focus will be understanding what works, why it works, and how we can continuously improve our marketing efforts. You'll combine analytics, creator outreach, social media research and growth experiments to help us reach more people who genuinely connect with the brand. 

Growth & Analytics 

• Monitor Instagram, TikTok and website performance
• Plan and track weekly marketing KPIs and identify trends
• Analyse what content performs well (and why)
• Present recommendations to improve reach, engagement and community growth

Social Media Growth

• Research platform trends, emerging formats and best practices
• Help develop growth experiments and measure results
• Research competitor and industry activity
• Identify opportunities to improve our social media strategy

Creator & Community Outreach

• Research creators aligned with the MUTANI brand
• Support creator outreach and gifting campaigns
• Track creator relationships and collaborations
• Help grow our online community before launch

Paid Marketing & Marketing Support

• Support Meta and TikTok advertising campaigns
• Monitor campaign performance
• Help optimise creative and targeting
• Collaborate with the Brand & Social Media Intern to translate insights into stronger campaigns
• Help organise marketing activities leading up to our October launch

WHO ARE YOU 

• Curious about why brands and creators grow
• Enjoys analysing data and identifying patterns
• Loves researching trends and testing new ideas
• Organised and proactive
• Enjoys solving problems independently
• Have excellent written communication skills
• Excited by gaming, fashion, pop culture or creative communities
• Available 2 - 3 days per week (remote or in our Antwerp office) for a minimum period of 4 months

WHY JOIN MUTANI

This isn't an internship where you'll spend months observing from the sidelines. 
You'll become part of a small, ambitious team preparing for one of the biggest moments in the company's journey - our October collection launch. 

Working directly alongside the Founder and the marketing team, you'll gain hands-on experience in growth marketing, analytics, creator outreach and community building, while taking ownership of projects that have a genuine impact on the business. 

If you're excited by experimentation, solving marketing challenges, and helping build something from the ground up, we'd love to have you on the journey. 

SOUNDS LIKE YOU?

Please send your CV, a short motivation explaining why you're interested, examples of relevant work (portfolio, campaigns, analytics projects, social media accounts or anything else you'd like to share) to: 

contact@mutani.io 

PLEASE NOTE 

This is an unpaid internship. 
Applications without a motivation letter and AI motivation letters will not be considered.