To support SMART’s strong growth, we are looking for a driven Digital Content Creative to strengthen our HQ Creative studio. You will be joining a renowned Belgian games and toys company with an international presence. We offer a challenging position with broad responsibilities in a very exciting sector.

YOUR ROLE

• Collaborate: As a Digital Content Creative, you will join a passionate team of about a dozen creative professionals (product designers, graphic designers, DTP specialists, and illustrators) dedicated to bringing new products to life, telling stories, creating experiences, and making an impact. Our studio is a vibrant environment centered on creativity, collaboration, and innovation, serving as the creative engine behind a range of unique, industry-leading products recognized worldwide.
• Content Creation: Develop engaging, playful, and educational content that brings our games to life and drives awareness across key platforms such as Instagram, Facebook, TikTok, and YouTube. You’ll create everything from short-form reels to longer informative videos and eye-catching visuals that keep our brands fun, fresh, and top-of-mind. Additionally, you will design on-brand visuals for product launches, brand awareness, and campaigns, while developing consistent formats for always-on content across all our social channels.
• Video & Reel Production: Create “How to Play” videos, tutorials, and short video teasers showcasing new games, capturing the fun, learning, and logic behind our products.
• Multi-platform Social Media Management: Tailor and adapt content for Instagram, Facebook, TikTok, and YouTube, collaborating closely with the marketing team to maximize reach and engagement.
• Trend Awareness: Monitor emerging social trends and incorporate them into our content strategy, helping to build an interactive community by encouraging and responding to audience engagement.

YOUR PROFILE

• Storytelling: Strong storytelling skills, especially through video and visual design.
• Passion: Genuine interest in fun, family-oriented content and the world of educational games.
• Creative Execution: From shooting and editing videos to crafting eye-catching visuals, you take projects from concept to final delivery.
• Platform Knowledge: Proficient in creating content for all major social platforms.
• Technical Skills: Daily user of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.) with solid experience in video, editing, and motion graphics.
• Brand & Trends: Solid understanding of visual branding and awareness of current design trends and digital technologies.
• Organized: You thrive in a dynamic environment, are well-organized, and capable of juggling multiple deadlines.
• Teamwork: Able to work cross-functionally with creative, product development, marketing, and sales teams.
• Ownership: Enjoy taking ownership of projects while loving the energy of collaborating and sharing ideas with your team.
• Language: You have strong writing skills in both Dutch and English.

• Experience: At least 3 years of work experience in a similar role, or equivalent through a degree in Graphic Design, Multimedia Design, Digital Media, or a related field.

   

WHAT WE OFFER

• Challenging Role: A varied position in a growing Belgian company with subsidiaries in France, Germany, Hongkong, UK, USA and the Netherlands.
• Competitive Salary: Attractive pay based on experience and responsibilities.
• Growth Opportunities: Continuous learning and personal development are strongly encouraged.

• Flexibility: Based at our HQ in Kontich (Antwerp) with options for remote work. Full-time or part-time (minimum 4/5) and willing to work occasional weekend.

   

ABOUT SMART Toys and Games

At SMART, we believe in the power of play to challenge yourself and boost your confidence. Our products are designed to train and develop cognitive, social, emotional, and motor skills, creating a bright future for everyone. Our robust, durable toys offer generations of fun, regardless of age, gender, origin, or background.