
Fashion is entering a new era. One where creativity, innovation and responsibility go hand in hand. As the industry embraces circularity, technology is unlocking possibilities that were unthinkable just a few years ago. Let's discover the tools to 'close the loop'.
WHAT CAN YOU EXPECT?
In this webinar, we’ll present the most promising and relevant technologies that can help achieve circularity in fashion faster, easier, more effectively, and more economically. From impact measurement tools that enhance decision-making, over Digital Product Passports (DPP's) that enable transparency and circular flows, to more efficient production technologies and digital (re)sale tools. A new wave of solutions is reshaping how brands design, produce, distribute, use, and recover their products.
Join us as we walk through each of the six Close The Loop stages and highlight the innovations that can transform your processes. Reducing waste, extending product life, and unlocking circular business models.
You’ll leave with a clear overview of what technologies matter today, what’s coming next, and how your company can take its next step toward a truly circular fashion system.
This webinar is part of the Just Fashion project, which has received funding from the European Union’s Horizon Europe research and innovation programme under the grant agreement No. 101178623.

Speakers
Ann Claes likes to call herself a tech optimist and is the co-founder of Masjien, where she supports fashion and creative companies & organisations in navigating technological innovation, from digital transformation and new business models to the future of retail, production, and consumer engagement. With more than 25 years of experience in strategy, sales, and business development across the fashion industry, she offers clear and practical insights into how emerging technologies can strengthen brands and build more resilient, forward-looking organisations. Masjien’s commitment to pushing buttons and boundaries, creating bridges across the industry earned the company the 2025 Belgian Fashion Award for Changemaker of the Year.
Ann Claes likes to call herself a tech optimist and is the co-founder of Masjien, where she supports fashion and creative companies & organisations in navigating technological innovation, from digital transformation and new business models to the future of retail, production, and consumer engagement. With more than 25 years of experience in strategy, sales, and business development across the fashion industry, she offers clear and practical insights into how emerging technologies can strengthen brands and build more resilient, forward-looking organisations. Masjien’s commitment to pushing buttons and boundaries, creating bridges across the industry earned the company the 2025 Belgian Fashion Award for Changemaker of the Year.



